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| THE CHALLENGE
OF INTERNATIONALISATION |
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| The last edition of SIF &
Co., following 18 straight years running, was
probably the best ever, marking a before and after
in Spanish franchising events. The excellent level
of the offer and presentation by franchisers coupled
with the quality of visiting public, with over
17,000 registered at the fair, left no doubt as
to SIF & Co.'s role in the franchising business
sector in Spain. For the upcoming edition in 2007,
SIF & Co. is going all out to even further
improve what is now considered as the world's
number one franchising fair: |
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Increase
the international input, with a focus on
emerging markets, especially China. |
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Reinforcing the presence
of quality visitors, with collaboration
programmes in conjunction with major financing
companies and associations of young entrepreneurs
in Spain. |
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Improve organizational
factors, particularly exhibition aspects
and a greater promotion of the event. |
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Feria Valencia : Avenida de las Ferias, s/n 46035 Valencia (Spain)
Apdo (P.O. Box) 476 E- 46080 Valencia
Tel +34 963 861 100 • Fax +34 96 363 611
sif@feriavalencia.com
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